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                          代寫英國essay:Opportunities and Threats of the retail ind

                          時間:2019-03-01 14:57來源:www.tllw.tw 作者:vicky 點擊:
                          本文是一篇英國留學生essay,本文將研究歐盟擴大對零售業的影響。分析了對跨國企業和中小企業的影響。對于跨國公司,特易購選擇了一家英國公司進行詳細討論。分析了機遇和威脅。
                          本文是一篇英國留學生essay,本文將研究歐盟擴大對零售業的影響。分析了對跨國企業和中小企業的影響。對于跨國公司,特易購選擇了一家英國公司進行詳細討論。
                          In this essay, the effects of enlargement of EU on the retail industry will be studied. Both the effects on multinational enterprises (MNE) and small and medium-sized Enterprise (SME) are analyzed. For MNE, a UK-based company Tesco is selected to have a detailed discussion.

                          在歐洲,推動經濟和政治一體化的目標占主導地位。這一目標是“維護國家間的和平”(Suder,2008年第2頁)。建立歐盟的目的是促進它的發展。歐盟成立后,擴大了許多倍。許多新成員加入了它。對于跨國公司,特易購選擇了一家英國公司進行詳細討論。分析了機遇和威脅。論文的其余部分組織如下。首先,對歐盟零售業進行簡要回顧。在這一部分,最大的是排名。在最大的一家公司中,特易購被選為一家英國公司進行詳細的介紹。本文還將作為一個典型案例,探討歐盟擴大對跨國公司的影響。然后,分析歐盟擴大對零售業的機遇和威脅。分析中分別討論了中小企業和跨國企業的影響。最后得出結論。在結論中,將進行全面評估。評估是基于文章的內容,并根據歐洲的發展水平。
                          In Europe, there is a predominant objective, which drives the economic and political integration. This objective is “keep peace among nations” ( Suder ,2008 p.2). The aim to establish Europe Union (EU) is to promote it. After EU was established, it was enlarged many times. Many new members joined it. For MNE, a UK-based company Tesco is selected to have a detailed discussion. Both the opportunities and threats are analyzed. The rest of the essay is organized as follows. First, a brief reviews will be made in the retail industry in EU. In this section, the biggest ones are ranked. In the biggest ones, a UK-based company Tesco is selected to have a detailed introduction. It will also be used as a typical case to discuss the influence of enlargement of EU on MNE in the rest of the essay. Following that, both the opportunities and threats of enlargement of EU to the retail industry will be analyzed. In the analysis, the influence on SME and MNE is discussed respectively. Finally, the conclusion will be made. In the conclusion, an overall evaluation will be made.  The evaluation is based on the contents of the essay and in the light of development on a European level.

                          歐盟零售業概況
                          與美國相比,歐洲的零售業并不弱。在歐洲,排名前五的零售商是沃爾瑪、家樂福(法國)、麥德龍(德國)、樂購(英國)、施瓦茨•昂特梅恩斯•特雷和千克(德國)(芭芭拉,2011年)。它們都是跨國公司的典型例子。其中,特易購,一個英國的企業,將給予詳細的介紹。特易購是一家全球通用商品零售商。總部設在英國。在英國,這是繼沃爾瑪之后的第二大利潤公司(路透社,2011年)。它在14個國家都有商店。其業務覆蓋歐洲、北美和亞洲(2011年為全球業務)。零售業中的跨國公司在歐洲市場中扮演著核心角色。除此之外,歐洲還有許多中小企業。歐盟的擴大對零售業的這兩類企業都有重大影響。
                          Brief reviews in the retail industry in EU
                          Compared with the USA, the retailing in Europe is not weaker. In Europe, the top five retailers are Wal-Mart, Carrefour (French), Metro AG (Germany), Tesco (UK), Schwarz Untemehmens Treuhand KG (Germany) (Barbara, 2011). They are all typical examples of MNEs. Among them, Tesco, a UK-based enterprise will be given a detailed introduction. Tesco is a global general merchandise retailer. It is headquartered in UK. In UK, it is the second largest one following Wal-Mart measured by profits (Reuters, 2011). It has stores in the 14 countries. Its business covers Europe and North America, and Asia (A global business, 2011). The MNEs in the retail industry play a central role in the European market. Except them, there are also a great many SMEs in Europe. The enlargement of EU has significant implications on both of the two kinds of enterprises in the retail industry.

                          本節的機會后,在零售業will be the analyzed分別。
                          在零售業的機會
                          there are many of the擴大商業機會觸發歐盟模式。the Common規例的免費服務,貨物運動的雜志,雜志給首都商業機會(make the空氣日期2010年1月17 suder after the,2008年,第5頁)人和貨物,服務首都,是自由流動的固體聚合物在歐盟國家,更多的商業活動frehley can be done。跨國公司直接投資可以使國家在固體聚合物。when there are more the countries歐盟國家中,that can be will be黑莓自制的直接投資。擴大后的歐盟25成員is with the資本,貨物和服務,是自由移動。This is for專業和吸引力的外國直接投資在歐盟和歐盟內流(KáLMáN,2006)。中小企業在零售行業compared with this is the more,the零售業跨國公司在attractive to,因為茶葉專業玩家of them are的外國直接投資。they can choose,貨物,服務,首都minimize frehley to the雜志的成本效益和效率的提高,maximize,學院和服務素質。This is also to中小企業,好的機會。重要的是,他們也在部分企業在價值鏈of the many。他們也從外國直接投資的好處,雖然他們很少讓indirectly,directly外商投資。
                          Following this section, the opportunities in retail industry will be analyzed respectively.
                          Opportunities in retail industry
                          There are many business opportunities triggered by the enlargement of EU. The common regulations for free movement of goods, services, capitals and people give make the business opportunities larger (Suder,2008, p.5) After the goods, services, capitals and people are free to flow in the member countries in EU, more business activities can be done freely. MNEs can make direct investment in the member countries. When there are more countries in EU, the countries that can be made direct investment will be more. After the EU is enlarged with 25 members, the capital, goods and services are free to move. This is a major and attraction for foreign direct investment flow inside EU and outside EU (Kálmán, 2006). Compared with SMEs in the retail industrie, this is more attractive to MNEs in the retail industry, because the major players of foreign direct investment are them. They can choose goods, services, capitals and people freely to minimize the costs, maximize benefits, and enhance efficiency and qualities of service. To SMEs, this is also a good opportunity. They are also a vital part in the value chains of many businesses. They also benefit from foreign direct investment indirectly, though they seldom make foreign investment directly.

                          許多行業來自廣泛的產業。零售業是不例外的。零售業是從一開始就意味著的。The Purchasing Power in the Ingo countries is rising(Severine,2006).隨著時間的推移,在零售業中的生意將成為工作的一部分。這是在零售業中的公牛和中小企業的機會。隨著時間的推移,他們可以在一個統一的道路上完成他們的計數,因為許多關鍵因素在商業上是自由的,而當地的政策對他們的業務是相似的。他們可以將其成功的做法折疊給另一個國家。小規模的變化需要在新國家的市場上進行。但是,小的變化不意味著改變。任何國家都有其具體的當地情況,如果沒有變化,就可以做到這一點。
                          Many industries benefits from the enlargement. The retail industry is no exception. The retail industry benefits significantly from the EU enlargement. The purchasing power in the accession countries is rising (Severine, 2006). With the purchasing power rising, the business in the retail industry will be booming. This is an opportunity for both MNEs and SMEs in the retail industry. With the enlargement of EU, to MNEs, they can manage their companies in a uniform way, because many key factors in business are free to flow and the local policies concerning their business are similar. They can replicate their successful practices to another country with little changes. Little changes are needed to make to develop the market in a new country. But, little changes do not mean no changes. Any countries have their specific local situation, if no changes are made, the practice may fail.

                          跨國公司在新的國家開拓市場的方法很多。他們可以找到一家合資企業。他們還可以在當地收購其他一些公司。在實踐中,樂購的合資經營方式并不成功。特易購未能通過合資企業進入法國市場(Severine,2006年)。它從失敗中吸取教訓,通過收購戰略成功進入捷克,其成功還在于創建“有效的分銷網絡和本地化產品”(Severine,2006年,第13頁)。事實表明,要開拓一個新的市場,最好收購本地公司,并與合資公司進行比較。原因可能如下。歐盟擴大后,收購本土企業既容易又有效。這使得與合資企業合作的優勢變得更小。此外,歐盟擴大后,許多跨國公司將開拓國外市場,競爭將十分激烈。如果對本土企業的控制力較弱,那么競爭力就會很弱。事實也表明了另一個結論。有效的分銷網絡和本地化產品是跨國公司開拓新市場的重要因素。隨著跨國公司在新的國家開拓新市場,中小企業也可以從中受益。他們可以與新的跨國公司一起尋找機會,實現雙贏。他們可以為跨國公司設計本地化產品。此外,分銷網絡是零售業的重要組成部分。跨國公司建立的分銷網絡可供當地中小企業使用。


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