代寫 會員中心 TAG標簽
                          網站地圖 RSS
                          英國coursework代寫
                          返回首頁

                          coursework代寫范文:討論Wi-Fi對直銷商的影響

                          時間:2019-02-27 15:17來源:未知 作者:anne 點擊:
                          導讀:此文是一篇英格蘭本科coursework,專業是Dirent&Digital營銷,全文表述的是Wi-Fi是直銷商的強大營銷工具,對直銷模式的進一步發展起到了積極作用。目前,Wi-Fi對直銷的影響體現在,它可以
                          導讀:此文是一篇英格蘭本科coursework,專業是Dirent&Digital營銷,全文表述的是Wi-Fi是直銷商的強大營銷工具,對直銷模式的進一步發展起到了積極作用。目前,Wi-Fi對直銷的影響體現在,它可以幫助銷售人員與消費者進行更方便、快捷的溝通,建立他們之間的信任。
                          1.0 Introduction引言
                          Wi-Fi技術的推廣允許用戶在無線保真度覆蓋范圍內隨時隨地快速瀏覽網絡。有了無線保真度,人們可以打長途電話(包括國際長途),瀏覽網頁,收發電子郵件,下載音樂,通過數碼照片,而不用擔心速度慢和費用高的問題。基于以上原因,越來越多的人開始使用Wi-Fi。對于企業來說,如何利用Wi-Fi進行營銷已經成為他們思考的問題(Reed和Lansford,2014年)。事實上,直接營銷誕生于間接營銷之前,然而,在當今的商業世界中,直接營銷的使用頻率和廣度都低于間接營銷,Wi-Fi的出現是直接營銷者的強大營銷工具,對直接營銷模式的進一步發展起到了積極的作用。本文首先回顧了有關直接營銷和Wi-Fi的文獻,然后以Debenhams為研究對象,了解其在直接營銷中使用Wi-Fi的策略。最后,分析了Wi-Fi對直接營銷的當前和未來影響,以及在使用Wi-Fi時應考慮的問題。
                          Promotion of Wi-Fi technology allows users to quickly browse the web within the coverage area of wireless fidelity anywhere or anytime. With wireless fidelity, people can make a long-distance telephone call (including international calls), browse the Web, send and receive e-mail, download music, pass digital photos without worrying about problems of slow-speed and great expenses. Based on the above reasons, more and more people begin to use Wi-Fi. For enterprises, how they make use of Wi-Fi in marketing has become the problem they think about (Reed and Lansford, 2014). In fact, direct marketing was born before indirect marketing, however, direct marketing is used less frequently and widely than indirect marketing in today's business world, emergence of Wi-Fi is a powerful marketing tool for direct marketing marketers, it plays a positive role for the further development of direct marketing models. This essay first of all reviews literatures relating to direct marketing and Wi-Fi, followed by taking Debenhams as a case study object to understand its strategy of using Wi-Fi in direct marketing. Finally, the author analyzes the current and future impact of Wi-Fi on direct marketing, as well as the issues that marketers of direct marketing should take into consideration in using Wi-Fi.
                          2.0 Literature review文獻綜述
                          2.1 Direct marketing直接營銷
                          直銷是指營銷人員利用面對面的態度,通過解釋、示范等方式,直接向消費者介紹產品和服務,開展消費品營銷活動。直接營銷是一種營銷方式,不是通過各種商場、超市等傳統的公共銷售渠道,而是通過制造商或經銷商來實現產品銷售。
                          Direct marketing means that marketers make use of face to face manners, by ways of explanation and demonstration to directly introduce products and services to consumers, as well as conduct  consumer goods marketing. Direct marketing is a way of marketing which is not carried out through a variety of shopping malls, supermarkets and other traditional public sales channel, but through manufacturers or dealers to achieve product sales (Ma, Hou, Yao and Lee, 2016).
                          Producers sell products directly to consumers, the main ways include electronic mail order, direct sales, etc., as manufacturers directly sell their products to consumers, it is possible to reduce the cost by cutting out middleman, and the sales will be rapid. Direct marketing is actually a marketing model of transferring some profits of products from agents, distributors, advertisers to direct sellers and consumers, it can help to achieve win-win state among enterprises, consumers and direct marketers (Ma, Hou, Yao and Lee, 2016).
                          According to characteristics of products and consumers, direct marketers take advantages of certain sales techniques to explain, demonstrate, trial products, which is better able to convince consumers to buy and provide better service to consumers (Oliveira et al., 2015).
                          Through direct marketing, as sales staff has a direct contact with customers, they can better gather customers’ feedback, needs and send these kinds of information rapidly to the enterprise, helping to improve and upgrade the corporate strategy product production and product design (Oliveira et al., 2015).
                          Success of direct marketing depends on several factors. Oliveira et al. (2015) point out success of direct marketing requires that the products sold should meet consumer demand, high quality products with low prices is one of the key factors for success direct marketing. They note that success direct marketing requires establishment of a relationship of mutual trust between salespeople and consumers, which requires sales staff to provide quality services to facilitate the timely communication with consumers. Ma, Hou, Yao, and Lee (2016) finds that direct marketing requires that salesperson should have high sales skills to effectively demonstrate the characteristics of products to consumers, ultimately impressing consumers to facilitate the buying behavior of consumers. 
                          2.2 Wi-Fi
                          Wi-Fi is the technology which can wirelessly link PC, mobile phones with the network. With the development of wireless network technology and changes of people’s lifestyle, more and more people use Wi-Fi, for enterprises, application of Wi-Fi to commercial areas is a very valuable subject (Reed and Lansford, 2014). Compared with wired networks, Wi-Fi has the following characteristics. Firstly, transmission through Wi-Fi is very fast, speed of the world's fastest Wi-Fi is up to 100Gbps, which is comparable to the speed of wired network and other wireless networks, contemporary Wi-Fi technology can guarantee that Wi-Fi transmission speed can meet the personal and business use of the Internet (Waqar, Chen and Vardy, 2016). Secondly, within the coverage of Wi-Fi, users are allowed to have an access to the Internet anywhere at all times, they can enjoy online securities, video-on-demand (VOD), tele-education, telemedicine, video conferencing, online games and a series of broadband value-added services anywhere and achieve mobile office at all times. Using a wired network, consumers can access at home or in their office, therefore, Wi-Fi can be seen as complementary of wired network. (Reed and Lansford, 2014). Finally, using Wi-Fi costs lowly, for manufacturers, they do not need to spend much money for wired network, thus saving a lot of money, and in most cases, consumers can enjoy free Wi-Fi, consumers can browse website, video for free through the use of Wi-Fi. Using 3G or 4G wireless network will cost certain sum of money, if consumers need to watch or download video through 3G or 4G wireless network, it will cost quite high. (Gunasekaran and Harmantzis, 2008). 
                          2.3 Discussion
                          Considering from the characteristics of Wi-Fi, the use of Wi-Fi in direct marketing is valuable. Firstly, Wi-Fi can help with more convenient and speedy communication between sales staff and consumers to build trust between them. Secondly, through Wi-Fi, people can surf the Internet fast and enjoy Internet search, Internet telephony, video and other network services, consumers can easily understand the product-related information via Wi-Fi, it also facilitates sales staff’s provision service and displaying products to customer through Wi-Fi. Finally, it costs lowly in the use of Wi-Fi, it lowers communication costs and facilitates communication between direct marketers and consumers. 
                          3.0 Case study
                          Debenhams is a leading department store and it has a large number of direct-sale stores in Britain, Ireland and Denmark. It sells products designed by their designers, in order to better promote the sale of these products, Debenhams uses Wi-Fi for direct sales. In 2011, Debenhams introduced "virtual shopping store" Mobile App based on LBS services in the UK. Debenhams set Wi-Fi device in several well-known locations, such as Trafalgar Square in London, Glasgow's George Square, Centenary Square in Birmingham, Manchester's Albert Square, Cardiff Castle in Cardiff. Through the Wi-Fi, consumers in these places can use the App to choose their favorite dress sold by Debenhams, and then the users’ image of wearing the evening dress will be displayed in their mobile phone screens. With the App, consumers can communicate with the sales staff to get a 20% discount offer, after providing their address, they can purchase directly and share the experience of purchase with their friends through Facebook and Twitter (Tode, 2011).
                          4.0 Analysis
                          4.1 The ways in which Wi-Fi has affected direct marketers
                          This case is a typical case of using Wi-Fi in direct marketing. First, Wi-Fi can help with more convenient and speedy communication between consumers and Debenhams’ direct marketers, consumers can use Wi-Fi to consult the direct marketers about product prices, colors, styles and other information about products, which helps to build trust between these two parties. Second, consumers can use Wi-Fi and the App to understand their own image of putting on certain clothing, which can help consumers to understand features of the products to choose their most satisfactory products. Third, as long as consumers are in certain locations, such as Trafalgar Square in London, Glasgow's George Square, Centenary Square in Birmingham, etc., they can take advantage of Wi-Fi to buy Debenhams’ products, which making shopping easy and free, consumers do not need to be kept in front of the computers at home to use the network to communicate with Debenhams’ sales staff, and with Wi-Fi, this communication is free. Finally, consumers can use Wi-Fi to share the experience with their friends through Facebook and Twitter. On the one hand, a positive assessment of the shopping experience can stimulate other consumers to shop through the App; on the other hand, Debenhams’ sales staff can also make use of Facebook and Twitter to communicate with consumers to understand their views and respond to consumer complaints, as well as collect consumer opinion in time, which has a positive meaning for establishment of a mutual trust between Debenhams and consumers.  


                          推薦內容
                        1. 英國作業
                        2. 新西蘭作業
                        3. 愛爾蘭作業
                        4. 美國作業
                        5. 加拿大作業
                        6. 代寫英國essay
                        7. 代寫澳洲essay
                        8. 代寫美國essay
                        9. 代寫加拿大essay
                        10. MBA Essay
                        11. Essay格式范文
                        12. 澳洲代寫assignment
                        13. 代寫英國assignment
                        14. 新西蘭代寫assignment
                        15. Assignment格式
                        16. 如何寫assignment
                        17. 代寫英國termpaper
                        18. 代寫澳洲termpaper
                        19. 英國coursework代寫
                        20. PEST分析法
                        21. literature review
                        22. Research Proposal
                        23. 參考文獻格式
                        24. case study
                        25. presentation
                        26. report格式
                        27. Summary范文
                        28. common application
                        29. Personal Statement
                        30. Motivation Letter
                        31. Application Letter
                        32. recommendation letter
                        33. 海南环岛赛彩票正规不